According to the latest revised report published by Fact.MR, the global organic hair care market is expected to exceed a valuation of US$ 9 Bn in 2021, and is poised to expand at a CAGR of more than 7% over the next ten years.

Over the past half-decade, consumer behaviour has been totally dynamic with respect to choice of products used for hair care and personal care. Increasing awareness of harmful chemicals in conventional hair care products manufactured in bulk has shifted consumer attention towards natural hair care products.

Moreover, from a sales standpoint, consumer behaviour has enacted in a positive manner. Manufacturers are now able to channel their products with less margin leakages and higher discounts, which has boosted their sales even in the period of Q2 and Q3 of FY2020 during the onset of COVID-19.

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Companies in the market are channelling more than 10% of margins generated towards development of new product lines, mostly related to natural hair care products.

Key Takeaways from Market Study

• Growing awareness about personal appearance along with importance of healthy hair will increase demand for organic and herbal hair grooming products. This will lead to a healthy market growth of 1.8X from 2021 to 2031.
• The global organic hair care market registered a growth rate of 6.2% during historic period 2016-2020.
• The market in APEJ for organic hair care is anticipated to grow at a much faster rate as compared to any other region.
• Europe is expected to present an absolute $ opportunity of US$ 1.2 Bn over the forecast period.
• APEJ has highest market share among all regions, and is projected grow 1.7X from 2021 to 2031.
• The North Americas market is estimated to expand at a CAGR of more than 7% from 2021 to 2031, and will gain 40 BPS during the same period.

“Personal care spending and rising disposable income are key demand generators for organic hair care products,” says a Fact.MR analyst

What are the Key Opportunities for Organic Haircare Product Manufacturers?

Governments have restricted some chemicals from being used in the manufacturing of hair care products, such as ammonia in hair color. This, in turn, has created a pathway and a blueprint for herbal manufacturers to enter the hair care business with full force.

From a consumer standpoint, rising inclination and awareness of herbal hair care products over synthetic products is anticipated to create an absolute $ opportunity of more than US$ 500 Mn in revenue for organic hair care stakeholders.

Moreover, manufacturers are using salon and beauty parlors to channel their products with heavier discounts, which is anticipated to provide stimulus to herbal hair care product businesses over the long-run.

Aforementioned opportunities could be utilized by organic hair care manufacturers to capture a higher dollar opportunity over long-run forecast period.