Black Friday

Black Friday

After a record-breaking digital sales across smartphones and desktops on the Thanksgiving Day, Black Friday kickoff of holiday shopping season in the United States pulled in a bumper year for e-commerce. This year, Americans showed an increasing preferences for online purchases while large crowds were absent at the brick-and-mortar stores. According to Adobe Analytics, which tracks enormous transactions across a range of retail sites, about $6.22 billion was spent online,