The global OTC vitamins and dietary supplements market reached a valuation of around US$ 90 Billion in 2021 and is slated to accelerate at a CAGR of 6% to top US$ 160 Billion by 2032. This noteworthy jump in market size is because worldwide sales of OTC Vitamin & Dietary Supplements are predicted to increase at a high-value CAGR of 6.0% over the next ten years.
North America accounts for a governing market share of around 38% of the global market, primarily due to increasing dependence on supplements to fulfil the nutrient requirement, which can be linked to the high convenience in the region.
OTC Vitamin & Dietary Supplements manufacturers are focusing on expanding their business scope by increasing their production capacity and launching new products that are incorporated with advanced technologies.
- In April 2022, Pharmavite announced a program to provide investments or partnerships to companies developing OTC mental wellness and supplement alternatives to achieve development and commercialization targets.
- In September 2021, BioFit introduced its latest probiotic weight loss supplement that consists of a mixture of lactobacillus bacteria strains and is intended to treat metabolic imbalances for detoxification and inflammation reduction.
- In March 2021, Sanofi agreed to divest an integrated portfolio of its anti-inflammatory drugs to Fidia Farmaceutici, a privately-held company headquartered in Italy. This transaction continues Sanofi’s ongoing strategic transformation by simplifying its portfolio and streamlining to enhance profitability.
- In December 2021, Nestlé agreed to acquire privately-held Atrium Innovations, a global leader in nutritional health products, from a group of investors led by Permira Funds for USD 2.3 billion in cash. Atrium’s 2022 sales are expected to reach almost USD 700 million.
Key Segments in OTC Vitamin & Dietary Supplements Industry Research
By Form :
- Liquid Supplements
- Powder Supplements
- Tablet Supplements
- Capsule Supplements
By Function :
- Immune health
- Digestive Health
- Heart Health
- Bone & Joint Health
By OTC Channel :
- Modern Trade
By Region :
- North America
- Middle East & Africa
- Latin America