Capsules Projected To Reach Around Us$ 65 Bn By 2031


The global OTC vitamins and dietary supplements market reached a valuation of around US$ 90 Billion in 2021 and is slated to accelerate at a CAGR of 6% to top US$ 160 Billion by 2032. This noteworthy jump in market size is because worldwide sales of OTC Vitamin & Dietary Supplements are predicted to increase at a high-value CAGR of 6.0% over the next ten years.

North America accounts for a governing market share of around 38% of the global market, primarily due to increasing dependence on supplements to fulfil the nutrient requirement, which can be linked to the high convenience in the region.

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Competitive Landscape

OTC Vitamin & Dietary Supplements manufacturers are focusing on expanding their business scope by increasing their production capacity and launching new products that are incorporated with advanced technologies.

  • In April 2022Pharmavite announced a program to provide investments or partnerships to companies developing OTC mental wellness and supplement alternatives to achieve development and commercialization targets.
  • In September 2021BioFit introduced its latest probiotic weight loss supplement that consists of a mixture of lactobacillus bacteria strains and is intended to treat metabolic imbalances for detoxification and inflammation reduction.
  • In March 2021Sanofi agreed to divest an integrated portfolio of its anti-inflammatory drugs to Fidia Farmaceutici, a privately-held company headquartered in Italy. This transaction continues Sanofi’s ongoing strategic transformation by simplifying its portfolio and streamlining to enhance profitability.
  • In December 2021Nestlé agreed to acquire privately-held Atrium Innovations, a global leader in nutritional health products, from a group of investors led by Permira Funds for USD 2.3 billion in cash. Atrium’s 2022 sales are expected to reach almost USD 700 million.

Key Segments in OTC Vitamin & Dietary Supplements Industry Research

  • By Form :

    • Liquid Supplements
    • Powder Supplements
    • Tablet Supplements
    • Capsule Supplements
  • By Function :

    • Immune health
    • Digestive Health
    • Heart Health
    • Bone & Joint Health
  • By OTC Channel :

    • Pharmacies
    • Online
    • Modern Trade
  • By Region :

    • North America
    • Europe
    • APEJ
    • Japan
    • Middle East & Africa
    • Latin America

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