Global sales of airsoft guns reached 2.7 million units in 2018, according to a recent market research study of Fact.MR. The report has projected ~6% annual growth in theElectric-Powered Airsoft Guns sales volume towards the end of 2019, indicating healthy growth prospects of the Electric-Powered Airsoft Gunsindustry over the next few years. With rising proclivity of the millennial generation for leisure sports, strongly backed by increasing discretionary purchases, it is highly likely that the demand for airsoft guns and other shooting sport gear will experience a robust hike in years to come.
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Airsoft Guns Market – Competitive Landscape
The airsoft guns market is a fairly competitive landscape, wherein the leading players, including Tokyo Marui, Colt’s Manufacturing Company, and Cybergun, capture 30-35% shares in revenues. Although the global competition landscape of the airsoft guns market remains slightly consolidated at the brim, it also continues to appear highly splintered at the brink, owing to the active presence of a large number of unorganized players.
In the backdrop of growing focus on vertical integration and shifting emphasis on the development of innovative and attractive products, the airsoft guns market forerunners are facing the pricing pressure. Intensified focus of regionally leading manufacturers on developing airsoft fields and parks to appeal to a wider pool of leisure sports enthusiasts, is likely to create an influx of opportunities in the airsoft guns market.
Unique strategies hold a competitive advantage in the airsoft guns market. Several leading manufacturers are extending efforts in accurately replicating authentic gun models, which will be available on the market at competitive prices, to capture a broader customer base seeking a realistic live-fire experience.
Manufacturers are thus intensifying their focus on the simulation of exact size, weight, and feel of popular gun models. Development of effective relationships with third party online stores and specialty stores that are primarily involved in sales and aftersales of airsoft guns, will establish as a compelling trend among competitors operating in the airsoft guns market.
Other players in the market are ICS Airsoft, Inc., Crosman Corporation, A&K Airsoft Ltd, G&G Armament, Valken, Inc., Umarex, Armament, Classic Army, Kriss USA, APS Conception, KWA Airsoft, Lancer Tactical, Ballistic Breakthru Gunsnery Corporation, Kriss USA and Systema Engineering.
Key Segments of Airsoft Guns Market
- Muzzle Loading
- Low (Below US$ 100)
- Medium (US$ 100-500)
- High (Above US$ 500)
- Modern Trade Channel
- Specialty Stores
- Third Party Online
- North America
- Latin America
- East Asia
- South Asia
- Middle East & Africa