As per a latest study by Fact.MR – a market research and competitive intelligence provider, the global non-alcoholic wine market is projected to surge at a CAGR of 10.4% and top a valuation of US$ 4.5 Bn by 2031.Until recently, alcohol intake was thought to be a binary choice between drinking alcohol or drinking water. However, the global beverage industry has witnessed the emergence of a new population looking for a reasonable balance. The phrase ‘sober curious’ first appeared in Ruby Warrington’s book of the same name in 2018. The sober curious population uses alcohol to unwind after a stressful week, but consumers are concerned about the influence of alcohol on mental health, which has led to mindful drinking.
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A study of 10,000 young people conducted at the University College London discovered that non-drinking is becoming more accepted, while binge drinking is becoming less mainstream. Researchers also discovered that 29% of 16-24-year-olds were non-drinkers in 2016, while binge drinking rates declined from 27% to 8% during the same period. However, the sober curious trend is not limited to a single generation. According to studies, older generations are also attempting to minimize their alcohol consumption. The trend is likely to gain traction as a result of growing health concerns, both, physical and mental, associated with alcohol intake.
Key Takeaways from Market Study
- The U.S. is estimated to account for more than 83% of the North American market, supported by growing number of mindful drinkers in the country.
- China is estimated to account for 47.6% of the East Asian market share, driven by a strong supply chain.
- Italy is one of the potential markets in Europe, accounting for 15.2% of the value share, owing to high consumption wine and wine products.
- Still wine is anticipated to hold nearly 73% of the market share, but sparkling wine is expected to witness higher growth at a CAGR of 11.1% over the 2021 to 2031 forecast period.
- The alcohol-free wine market reflects around 78.3% of the market share, owing to its health benefits, and is estimated to surge at 11.3% CAGR.
“Introduction of a broad range of novel non-alcoholic wine products and increasing emphasis on health benefits associated with mindful drinking are estimated to boost market growth over the decade” said a lead analyst at Fact.MR.
Market Segments Covered in Non-Alcoholic Wine Industry Research
By Product Type
- Still Non-Alcoholic Wine
- Sparkling Non-Alcoholic Wine
By Alcohol Concentration
- Alcohol-free (0.0% ABV)
- Low-alcohol (Up to 1.2% ABV)
- Non-Alcoholic Wine Bottles
- Non-Alcoholic Wine Cans
By Sales Channel
- Non-Alcoholic Wine Sold at Liquor Stores
- Non-Alcoholic Wine Sold at Restaurants & Bars
- Non-Alcoholic Wine Sold through Online Stores
- Non-Alcoholic Wine Sold at Supermarkets
- Non-Alcoholic Wine Sold at Travel Retails
- Non-Alcoholic Wine Sold at Tasting Rooms
The market is highly competitive with several producers of non-alcoholic wine products competing for a significant share in the market. The global market for non-alcoholic wines witnessed several merger and acquisition activities and new product launches during 2016-2020, and the trend is expected to continue owing to increasing consumer interest in low-alcohol and no-alcohol wine.
- HUN Wines launched the non-alcoholic canned wine named HUN Alcohol Free (AF) in 2021 in the UK region which is made from South African Chenin Blanc. It has an ABV of 0.5% and is vegan-friendly.
- US-based E. & J. Gallo Winery announced the acquisition of more than 30 wine brands from Constellation Brands, Inc. in 2021.
Similar recent developments related to companies offering non-alcoholic wine have been tracked by the team at Fact.MR, which are available in the full report.
Fact.MR has provided detailed information about the price points of non-alcoholic wine, manufacturers positioned across regions, sales growth, production capacity, and speculative production expansion, in its recently published report.