Global trail running shoes market is garnering increased traction on back of myriad design features not found on road specific models. This is one of the fuelling factors for the market, anticipated to grow at a steady CAGR of 5% from 2019 to 2029. Amidst growing participation from the running community, there is also heightened demand for shoes tailor made to withstand movement pressures of trail running and other adventure sports. The demand can be attributed to strong distribution channels in the form of physical stores and e-commerce platforms. New market entrants are employing creative digital marketing, running technology development, and e-commerce channels to shape a competitive trail running shoes market.
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Key Takeaways of Global Trail Running Market study
- Light trail running segment is leading the market demand. Light trail running is opined to require beginner to moderate level of fitness and hence invites maximum participation. The segment will grow 1.7X between 2019 and 2029.
- Offline distribution channels are performing exceptionally well with a market share of more than 62%. Online distribution channels offer emerging opportunities with a CAGR of 6%.
- North America drives global demand with a major market share which is upwards of 35% followed by Europe.
- East Asia, South Asia & Oceania are emerging markets that exhibit strong growth rates upwards of 6% and 7% respectively.
“Growth of global trail running shoes follows closely with consumer trends. Regions with a budding community of trail running enthusiasts are driving demand for trail running shoes. Developing economies with a growing community of young adult consumers that influence purchase trends around the globe offer lucrative growth opportunities.” Says the Fact MR Analyst
Global Trail Running Shoes Market: In-Depth Assessment on Key Segments
The global trail running shoes market is segmented on the basis of product type, distribution channel and region.
By Type :
- Light Trail
- Rugged Trail
- Off Trail
By Distributional Channel :
By Region :
- North America
- Latin America
- East Asia
- South Asia & Oceania
Marketing Strategies Govern Competition Landscape
The competitive landscape for trail running shoes is largely influenced by creative marketing strategies and innovative products that differentiate firms based on technology and functionality. For instance, Adidas Terrex Agravic Flow GTX employs advanced foam blowing technology to develop mid sole and Gore-Tex to enhance running experiences. Similarly, New Balance Athletics Inc. sells Fresh Foam Hierro V5.