The global amaranth market is valued at around US$ 9.2 billion in 2022 and is projected to increase at a stellar CAGR of 10.3% to attain a valuation of US$ 24.6 billion by 2032.

The cosmetics & personal care segment holds the largest market share. This is attributed to amaranth products being combined with distinguished ingredients supporting the normal functioning of the skin and aiding in smoothening wrinkles.

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Key Segments Covered in Amaranth Industry Research

• Amaranth Market by Product Form :

  • Amaranth Seeds
  • Amaranth Leaves
  • Amaranth Flour
  • Amaranth Oil

• Amaranth Market by Category :

  • Organic Amaranth
  • Conventional Amaranth

• Amaranth Market by Application :

  • Food and Beverages
    • Bakery and Confectionery
    • Snacks
    • Condiments
  • Pharmaceuticals
  • Cosmetics and Personal Care
  • Others

• Amaranth Market by Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Competitive Landscape

Key players use a variety of marketing tactics, including developments, alliances, and agreements. Amaranth providers use new product creation and enhancement as a strategic way to enhance their market position among consumers.

For instance :

• In 2019, Epicurean Dairy UK Ltd. launched Brekkie, a new breakfast option with split-pot yogurt. It comprises unsweetened yogurt combined with puffed buckwheat, fruit compote, amaranth, quinoa, and linseed granola grains. This product, launched under the brand name ‘The Collective’, is available in three flavors – mango, raspberry, and passion fruit.