Yoga Mats

Global Yoga Mats Market Is Anticipated To Reach US$ 27.6 Billion By The End Of 2032

Retail and Consumer Goods

Yoga Mats Market Outlook (2022-2032)

Worldwide demand for yoga mats is expected to rise at a high-value CAGR of 6.6% from 2022 to 2032. Currently, the global yoga mats market is valued at US$ 14.57 billion and is anticipated to reach US$ 27.6 billion by the end of 2032.

Yoga mats are sold through various distribution channels such as online stores and organized retail stores. Organized retail stores facilitate brand names with enhanced advertising, thus attracting wider customer attention, which is why sales of yoga mats through online channels are rising faster.

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Key Segments Covered in Yoga Mats Industry Research

  • Yoga Mats Market by Material :

    • PVC Yoga Mats
    • TPE Yoga Mats
    • Rubber Yoga Mats
    • Cotton/Jute Yoga Mats
    • Others
  • Yoga Mats Market by End User :

    • Yoga and Fitness Clubs
    • Households
    • Others
  • Yoga Mats Market by Distribution Channel :

    • Online Stores
    • Organized Retail Stores
  • Yoga Mats Market by Region :

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

Competitive Landscape

Leading yoga product manufacturers are joining forces for collaborative product development, hinging on the belief that customer co-creation would aid the development of high-quality yoga mats. These yoga mat producers integrate the customer co-creation concept into their processes, thereby producing new prototypes that fulfil evolving customer demands.

Yoga mat providers are aiming on using recyclable and natural raw materials which are known to be bio-degradable. This has made them popular among the environmental concern population, as these mats are known to be environmentally friendly.

For instance :

  • Manduka is focused on developing a range of environment-friendly and non-toxic yoga mats, such as the eKO Lite Mats. These mats are manufactured using rubber from natural resources and biodegradable components as an alternative to PVC materials.

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