Baking Mixes

Global Sales Of Baking Mixes Market To Reach US$ 9.5 Billion By The End Of 2031

Food and beverages

Baking Mixes Market Outlook

Global sales of baking mixes Market to reach US$ 9.5 Bn by the end of the 2021-2031 assessment period. The market experienced a Y-o-Y increase of 3.9% in 2021 over 2020, up from US$ 5.4 Bn to reach US$ 5.66 Bn. Overall, the industry is projected to expand 1.7x until 2031.

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Key Segments Covered

  • Product Type

    • Bread
    • Cakes and Pastries
    • Biscuits and Cookies
    • Pizza Dough
    • Waffles
    • Muffins and Brownies
    • Pancakes
    • Frosting
    • Other Bakery Products
  • Distribution Channel

    • Modern Trade
    • Departmental and Traditional Grocery Store
    • Convenience Stores
    • Online Channels
    • Other Retail Formats

Competitive Landscape

Companies in the baking mixes industry are focused on product innovation and development. Large food corporations with R&D facilities are working hard to create a new range of baking mixes. This comprises baking mixes that fulfill dietary needs, new-age consumer eating habits, decreased sugar content, non-dairy, and zero rising agents.

  • In October 2021, Cargill Inc. introduced its SimPure 92260 soluble rice flour, exhibiting similar taste, texture and functionality as maltodextrin, an ingredient commonly used as a bulking agent and flavor carrier, rendering it suitable for applications in reduced-sugar bakery products, snacks, cereals & bars, powdered beverages and convenience foods
  • Likewise, in January 2021, General Mills Inc. debuted 5 new bakery products in its Betty Crocker brand. These include the New Dunkaroos Frosting, Reese’s Pieces Surprise Cupcake Kit, the Hershey’s Kisses Blossom Cookie Kit, Giant Cookie Kit and Lemon Cookie Mix respectively.
  • In 2019, a new range of baking mixes by Trader Joe’s- the Maple Pecan Cookie and Baking Mix, Cinnamon Crumb Coffee Cake and Pumpkin Chocolate Chunk Oatmeal Cookie Mix were introduced. These mixes are highly simple, appropriate for people craving freshly baked bakery products in record time

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