Folded Tissues Market

Global Folded Tissues Market Is Forecast To Expand At A CAGR Of 3% Over The Forecast Period 2022-2032

Retail and Consumer Goods

The folded tissues market has been witnessing a moderate growth rate over the past 5 years on the back of price pressure, heightened competition, trending premiumisation of brands & private labels across the regions. The overall sales of folded tissues was pegged at more than US$ ~45.1 Bn in 2019 and is anticipated to grow 1.4x times over the forecast period (2020-2030). The novel coronavirus pandemic has created a huge supply-demand gap of folded tissues due to heightening demand for health and hygiene products coupled with complete lockdown in potential coronavirus hotspots.

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Key Takeaways of Global Folded Tissues Market:

  • Currently, tissue papers segment accounts for a leading market share, with around 60% share in the global folded tissues market. The segment is estimated to witness a decline in its share owing to increasing demand for folded tissues for facial and hand cleaning solutions.
  • Increasing digitization, coupled with rising penetration of e-commerce, is anticipated to make online sales segment a high potential market with a CAGR growth of ~6% over the forecast period.
  • In 2019, out of per million dollar spending on folded tissues worldwide, North America accounted for more than 1/4th of the overall spending share. High annual per capita consumption of more than 22 Kg which is more than double of the global average annual per capita consumption was the factor behind the leading share of North America.
  • Emerging regions in global folded tissues market including South Asia, Latin America and MEA are projected to grow at a higher digit CAGR during the forecast period. Increasing consumer consciousness and purchasing power coupled with expansion of business footprint of key manufacturers are likely to provide a huge momentum to growth of these regions.

Global Folded Tissues Market: In-Depth Assessment on Key Segments

The global folded tissues market is segmented on the basis of the fold, pricing range, application, end-use, distribution channel, and region.

Fold

  • Folded Tissues with V-Fold
  • Folded Tissues with M-Fold
  • Folded Tissues with Z-Fold
  • Folded Tissues with C-Fold

Pricing Range

  • Economic
  • Premium
  • Ultra-Premium

Application

  • Facial Tissue
  • Wet Tissues
  • Wrapping Tissue
  • Toilet Paper
  • Pocket Tissue
  • Paper Towel
  • Others

End Use

  • At Home
  • Away From Home

Distribution Channel

  • Direct Sales
  • Hypermarkets/Supermarkets
  • Grocery Stores
  • Wholesalers/Distributors
  • Discounters & Dollar Stores
  • Online Sales
  • Other Channels

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

 

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