The global men’s wear market is expected to grow moderately, and is influenced by many factors within the market. Factors such as rise in trendy clothing, metrosexual mentality of the people, availability of sufficient disposable income, brand awareness by celebrity endorsements, developments in the clothing products and innovation in these products to suit various purposes, increase in the use of footwear, ethnic wear, and shits and t-shirts, etc., are primarily driving the global menswear market. The APEJ region followed by North America region shows higher market attractiveness index and is more lucrative for the growth of the men’s wear market.
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Key stakeholders in Market including industry players, policymakers, and investors in various countries have been continuously realigning their strategies and approaches to implement them in order to tap into new opportunities.
The global women’s wear market marks the presence of leading brands such as
- Benetton Group
- The TJX Companies Inc.
- Marks & Spencer Group plc
- Hennes & Mauritz AB
- Gap Inc.
Celebrity Endorsements for Brand Promotion to Spur Sales of Menswear
Besides clothing, men are surveyed to spend more on footwear, including casual and formal shoes. Thus, the rising growth of the men’s footwear market is expected to create lucrative business opportunities for manufacturers of men’s wear products. The rise of the global men’s wear market could also be supported by the increasing sales of formal and casual clothing.
Celebrity endorsements are predicted to play a significant role in highlighting the global men’s wear market. These are helping consumers to become aware of the latest trends, premium fashion brands, and new offerings of the global men’s wear market.
Endorsements have helped manufacturers to improve the sales of their premium products in the global men’s wear market. Emerging regions are prognosticated to gather pace in the global men’s wear market due to high demand for products owing to the growing size of their populations.