The sulfate-free shampoo sales in 2018 closed in on 330 kilo tons, and are estimated to record a Y-o-Y growth at nearly 3.0% in 2019, according to a new Fact.MR study. Sulfate free shampoo industry growth remains influenced by a slew of aspects, ranging from product line extension and innovation to introduction of products that enable overnight and daytime smoothing.
The study opines that liquid sulfate free shampoo will remain the sought-after variant, accounting for over 7 in 10 sales currently. Ease of handling, and simple economics are among key attributes that continue to drive demand for liquid variant, while their application scope remains succored by effective storage solutions offered for both low- and high-viscosity sulfate-free shampoos.
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Manufacturer focus on delivering puncture-resistant and zero leakage packaging solutions for liquid sulfate-free shampoos will continue to fuel sales. The move by leading manufacturers toward eco-friendly materials, upheld by favorable government regulations, in sustainable packaging innovations has become increasingly pervasive. This, coupled with the onus on raw material price reduction, while combating price fluctuations vis-à-vis petrochemicals, will augur well for liquid sulfate-free shampoo sales.
Sulfate-free Shampoo Bars – An Emerging Trend
Shampoo bars, introduced to the market not so recently, have been gaining a palpable momentum, as manufacturers constantly put efforts on the development and launch of biodegradable, naturally conditioning, and super concentrated products. Ripple effects of this trend have already permeated the banks of the sulfate free shampoo market, with key players introducing ingredients that are USDA certified organic, sustainable produced and safe. The study finds that dry sulfate-free shampoo sales will record a Y-o-Y growth at nearly 3.5% in 2019 over 2018.
Key Segments of Sulfate-Free Shampoo Market
- Dry Shampoo
- Liquid Shampoo
- Hair Salons & Institutes
- Online Retail Channels
- Institutional Sales
- Modern Trade
- Company Owned Outlets
- Independent Retailers
- Other Retail Formats
- Clarifying Agent
- Color Protection
- Curl Enhancing
- Moisturizing Agent
- Smoothing & Straightening
- Volumizing Agent
- North America
- Latin America
- Asia Pacific (Ex. Japan)
- Middle East & Africa
Sulfate-free Shampoo Market – Competitive Landscape
- Solvay Novecare has recently launched its Miracare® SOFT S-525, a sulfate-free shampoo, but can be used for hair as well as a body wash. Solvay claims that its new product runs well with the current trend in the personal care industry toward softer products.
- REWOTERIC® AM C, a highly skin and hair compatible amphoteric surfactant, enables strong viscosifying and foaming properties, in addition to being preservative-free. Systematic tests have been carried out for the product, and it has been proved that this sulfate-free surfactant system is significantly beneficial to improve hair health.
- Herbal Essences entered into a strategic partnership with Environmental Working Group, for launching its new sulfate-free shampoo products, namely, Birch Bark extract and Honey & Vit B. These products have been launched under the EWG guidance for deeming their safety and environmental friendly nature.
Key players operating in the sulfate-free shampoo market include Loreal S.A, Avlon Industries, Inc., Hindustan Unilever Ltd., Procter & Gamble, AG Hair, Pravana, Johnson and Johnson, Sephora USA Inc., Nexxus, Christina Moss Naturals, Bio Veda Action Research Co., Vogue International LLC, Natura Supply Co., Aura Vedic, Himalaya Herbals, California Baby, Patanjali Ayurveda, MamaEarth, Babo Botanicals, Sundial Brands LLC, Leonor Greyl USA, and Giovanni Cosmetics Inc.