The consumer spending on luxury products has increased driven by growth in the standard of living. Today, consumers spend a lot of their earnings in luxuries. One such product that has been purchased the most are ride-ons. Ride-ons are wheeled devices where children can sit and move. Today, the ride-ons have become an essential part of consumer goods since they are a significant source of entertainment for kids. Parents today purchase various types of rides for their child to ride and move around the house or on the road.
Ride-ons help the kids to grow their thinking skills and enhance their creativity. Such factors are fueling the growth of the ride-ons market. The ride-ons are available in many types and thus, brings diversity to its end use. Today, the growing interest of consumers in ride-ons are driving the manufacturers to add various features such as front and rear lights, music players, indicators and remote control. Such factors are further capturing a wide number of customers to purchase such luxury products.
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Ride-ons Market: Competitive Landscape
Examples of some of the key players operating in the Ride-ons Market are
- Peg Pérego
- Jakks Pacific, Inc.
- Toy House, Inc.
- Mattel, Inc.
- Toyzone Impex Private Limited
- Amardeep & Co.
- Dream International Ltd.
- Kids II, Inc.
- Little Tikes.
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
Ride-ons Market: Segmentation
The ride-ons market can be categorized on the basis of types and type of operation. Amongst all types of ride-ons, the electric bikes and small motorized vehicles are used the most. On the basis of types of operations, the battery powered ride-ons are used the most since they are easy-to-operate and can be controlled by parents. The online sales channel segment is expected to grow significantly due to the increasing interest of consumers in e-commerce purchase. The omni-channel concept is also driving the growth of online sales channel in the ride-ons market.
Segmentation of the ride-ons market based on types:
- Rocking horses
- Mountain bicycles
- Electric bikes
- Small motorized vehicles
Segmentation of the ride-ons market based on types of operation:
- Manual powered
- Battery powered
Segmentation of the ride-ons market based on sales channel:
The report covers exhaustive analysis on:
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Value Chain