The study on the Global Fitness Applications Market Insights published by Fact.MR is a comprehensive analysis of the key factors that are likely to determine the growth of Fitness Applications Market Insights in the upcoming years. Further, the study dives deep to investigate the micro and macro-economic parameters that are expected to influence the global scenario of the Fitness Applications Market Insights during the forecast period.
The report examines the current trends, growth opportunities, restraints, and market drivers that are projected to influence the overall dynamics of the Fitness Applications Market Insights in the assessment period.
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By Type :
- Exercise & Weight Loss Apps
- Diet & Nutrition Apps
- Fitness Tracker Apps/ Workout Apps
By Platform :
- Android Based Fitness Apps
- iOS Based Fitness Apps
- Other Platform based Based Fitness Apps
By Device Type :
- Wearable Devices
By Region :
- North America
- Latin America
- South Korea
- South Africa
- Saudi Arabia
- North America
The pandemic induced demand and growing adoption of fitness and workout apps has fostered a competitive atmosphere among industry participants. In addition, the key companies’ core tactics of mergers, collaborations, and acquisitions are predicted to boost market expansion. To maintain their dominant position in the industry, the key players are focusing on producing technologically advanced products and innovative offerings at affordable prices. For better customer experience, the market players are also upgrading their portfolio with advanced features.
Market players are involved in various strategies to capture the market share. They are as follows:
- In Feb 2021, NASA partnered with Fitbit to offer a Fitbit device, a ready for work solution to support health and safety of NASA employees. This app aims to check symptoms and prevent the spreading of the virus among astronauts.
- In April 2021, Adidas Runtastic partnered with Tooz Technologies to bring immersive running experience for athletes through their smart glasses for sports. This marked the beginning of research on the next-gen wearable technology.
- In Oct 2021, PEAR Sports acquired Aaptiv to advance its personalised approach to fitness and wellness programming for consumers and employers. It plans to integrate Aaptiv’s offerings with its PEAR Training Intelligence and make it a competitive offering in the fitness app industry.
Similarly, recent developments related to companies offering Fitness Applications have been tracked by the team at Fact.MR, which are available in the full report.