Market Outlook: Fiber Fortified Beverages
The digestive system is responsible for catalyzing the food products consumed and absorption of vitamins and minerals from food and nutritional supplements, maintaining the digestive health is a very important factor in optimizing nutrient intake and preventing deficiency-related bodily conditions. Owing to this, the demand for fiber-based food and beverages is increasing in the global market. One of the newest product in the category of fiber-based products is fiber fortified beverages.
Currently, the beverage manufacturers are offering fiber fortified beverages as one of the newest drink to increase fiber intake. Adding fibers in beverages adds functionality to drink or provides an additional value to consumers such as fiber fortified beverages. Functional beverages have already become the part of today’s healthy lifestyle but consumers are also seeking for products that offer some extra added health benefits such as fiber fortified beverages. Increasing problems related to digestion, consumers are seeking for products enriched with high fiber content.
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Fiber Fortified Beverages Market: Key Players
Some of the key players operating in the business of fiber fortified beverages are The Coca-Cola Company, Sanitarium, Karma Wellness Water, Califia Farms, hello water, Abbott Laboratories, and others.
Opportunities for Market Participants in Fiber Fortified Beverages Market
The increasing demand for healthy beverages across the globe is expected to create opportunities for players in the global functional beverage market. The ever-rising demand for functional beverages with natural ingredients is expected to result in significantly high sales of fiber fortified beverages.
Players operating in the functional beverages market are expected to leverage this opportunity in near future. Beverage manufacturers are highly focusing on research and development activities to enhance the nutritional and multifunctional profile of drinks which offer extra added health benefits. Manufacturers are trying to make products more nutritious and healthy or that offers extra added health benefits, following the functional or health trend in the beverage industry.
Global Fiber Fortified Beverages: Market Segment
On the basis of type, the global fiber fortified beverage market has been segmented as –
- Tropical Fruits
- Milk based Drinks
On the basis of distribution channel, the global fiber fortified beverage market has been segmented as –
- Convenience Stores
- Food & Drink Specialty Stores
- Specialty Stores
- Online Retail
On the basis of region, the global fiber fortified beverage market has been segmented as –
- North America
- Latin America
- Asia Pacific
- Middle East & Africa