Paradigm shift from traditional facial rejuvenation toward advanced rejuvenation systems are likely to influence the growth of the facial massager market. Facial massager market is expected to remain influenced with increasing ageing rates worldwide, particularly in Asian countries such as Japan.
With increasing focus on facial aesthetics, customers have been seeking convenient and efficient devices such as facial massager to remove wrinkles and possibilities of development of large pores. Moreover, advanced facial massager can facilitate effective removal of wrinkles and can avoid pigmentation, which is expected to complement to the growth of the facial massager market in the forthcoming years.
On the back of rising awareness regarding aging, facial massager manufacturers have been focusing on advancements in their products. For instance, Clarisonic has introduced a new facial massager – Mia Smart, which carries out facial cleansing and massage.
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Expansion into International Market – A Key strategy for Prominent Facial Massager Vendors
The facial massager market is dominated by large players who operate at international levels. However, there are also country-specific smaller facial massager vendors who intensify competition in their respective markets. The competitive structure in the facial massager market has remained unchanged in developed countries; however, in developing countries, the entry and expansion of international market players have calibrated the competition structure. Large underpenetrated space and lack of organized competition are among the primary factors driving the international expansion of key facial massager market vendors. Some of the prominent facial massager vendors include Panasonic, Prospera, JSB Healthcare, Beurer, Deemark Healthcare, Medisana, Robotouch, and Kingstar.
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