Sales For Deodorant And Antiperspirant Has Projected Around 5% CAGR For The Next Ten Years

Retail and Consumer Goods

As per a revised report published by Fact.MR, the global deodorants and antiperspirants market is anticipated to exceed a valuation of US$ 25.7 Bn by 2021, and is expected to expand at a steady CAGR of around 5% over the forecast period of 2021 to 2031.

Deodorants and antiperspirants are amongst the fastest-growing segments in the beauty & personal care industry. As these products serve the dual function of eliminating bad odor and imparting fragrance, a new breed of customers has been switching from perfumes to deodorants and antiperspirants. Taking advantage of this trend, manufacturers have started to position their products with more appealing fragrance.

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Key Takeaways from Market Study

  • In 2020, North America and Europe together generated around 69% share of global revenue.
  • Deodorants accounted for over 65% of the global market in 2020.
  • Based on fragrance, deodorants and antiperspirants with floral fragrance are anticipated to be the most lucrative with a BPS of around 219.
  • Deodorants and antiperspirants for women are expected to garner an absolute dollar opportunity of US$ 11.6 Bn during the projection period, the highest expected among others.
  • In 2020, the deodorants and antiperspirants market generated over 1/3 of its revenues through modern trade.
  • Tier-1 companies such as Unilever Plc, Procter & Gamble Company, Colgate Palmolive, and Henkel AG & Co. KGaA together accounted for more than 51% of global revenue in 2020.

    Key Market Segments Covered

    • By Product

      • Deodorants
        • Deodorant Aerosol Sprays
        • Deodorant Roll-Ons
        • Deodorant Sticks and Solids
        • Deodorant Creams & Wipes
      • Antiperspirants
        • Antiperspirant Aerosol Sprays
        • Antiperspirant Roll-Ons
        • Antiperspirant Sticks and Solids
        • Antiperspirant Gels
    • By Fragrance

      • Floral Deodorants and Antiperspirants
      • Fruity Deodorants and Antiperspirants
      • Warm Deodorants and Antiperspirants
      • Woody & Earthy Deodorants and Antiperspirants
      • Fragrance-free Deodorants and Antiperspirants
    • By Consumer Orientation

      • Deodorants and Antiperspirants for Women
      • Deodorants and Antiperspirants for Men
      • Unisex Deodorants and Antiperspirants
    • By Sales Channel

      • Deodorants and Antiperspirants Sold through Modern Trade
      • Deodorants and Antiperspirants Sold at Drug Stores
      • Deodorants and Antiperspirants Sold at Convenience Stores
      • Deodorants and Antiperspirants Sold at Beauty Stores
      • Online Retail of Deodorants and Antiperspirants
      • Other Sales Channels
    • By Region

      • North America
      • Latin America
      • Europe
      • East Asia
      • South Asia
      • Oceania
      • MEA

Competitive Landscape

Fact.MR has profiled the following key deodorant and antiperspirant manufacturers in its report:

  • Unilever Plc
  • Procter & Gamble
  • Henkel AG & Company, KGaA
  • L’Oreal Company
  • Beiersdorf AG
  • Colgate Palmolive
  • Victoria’s Secret
  • Christian Dior SE
  • Forest Essentials
  • Marks and Spencer Group plc.
  • The Estée Lauder Companies Inc.
  • The Body Shop
  • Godrej Consumer Product Limited
  • Avon Products Inc.
  • CavinKare Pvt. Ltd.

Majority of companies have focused on product launches and expanding their manufacturing units in developing regions. Strategies include innovation, collaborations with key players, partnerships, strategic alliances, and strengthening of regional and global distribution networks. Some of the key developments in the deodorants market are:

  • In April 2021, Unilever announced the launch of its Degree deodorants that were designed for users with disabilities. The deodorant features a hook design, magnetic cap closure, and improved grip placement to make it accessible to those impaired with mobility or sight.
  • In February 2021, Procter & Gamble Company announced to launch its Secret and Old Spice brand antiperspirants in refillable cases. The company further plans to expand its offering of aluminum-free deodorants, which will be packaged in recyclable paper tubes made of 90% recycled paperboard and certified by Forest Stewardship Council (FSC).
  • In February 2021, Procter & Gamble Company announced launches of three product variants of its brand Old Spice. The company has named thee three fragrance sub-brands as Dynasty, Sea Spray, and Royalty. All three variants are available with aluminum-free claim.
  • In February 2019, Unilever launched mini-spray deodorants under the brands Dove, Axe, and Degree.
  • In May 2019, Procter and Gamble announced its acquisition of Native Deodorant, a natural deodorant marketing company.

Similarly, recent developments related to companies manufacturing deodorants and antiperspirants have been tracked by the team at Fact.MR, which are available in the full report.


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