Marketing Automation Market Outlook

The global marketing automation market is predicted to rise at a CAGR of 12.3% during 2022-2032. The marketing automation market share is estimated to reach US$ 15.7 Billion by 2032 from US$ 4.3 Billion in 2021.

Owing to the growing use of mobile phones, the marketing automation market size is expected to grow significantly through 2027. Customer retention and sales generation are becoming more important as digitization spreads which is changing the marketing automation market outlook.

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Key Segments

• By Component :

  • Software
  • Services

• By Application :

  • Campaign Management
  • Email Marketing
  • Lead Nurturing and Lead Scoring
  • Social Media Marketing
  • Inbound Marketing
  • Analytics and Reporting
  • Other Applications (Site Tracking, Activity Tracking, and Sales Conversion Tracking)

• By Deployment Type :

  • On-premises
  • Cloud

• By Organization Size :

  • Small and Medium-Sized Enterprises
  • Large Enterprises

• By Vertical :

  • BFSI
  • IT and Telecom
  • Travel and Hospitality
  • Healthcare and Lifesciences
  • Retail and Consumer Goods
  • Education
  • Media and Entertainment
  • Manufacturing
  • Other Vertical (Government, Logistics and Transportation, Automotive, and Energy and Utilities)

• By Region :

  • North America
    • United States
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia and New Zealand
    • Rest of Asia Pacific
  • Middle East & Africa
    • United Arab Emirates
    • Kingdom of Saudi Arabia
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Competitive Landscape

Several organisations are focusing on using digital platforms to retain their clients, and the demand for marketing automation has been steadily rising during the pandemic.

Through inorganic marketing strategies such as collaborations, investments, and acquisitions, as well as strategic launches to bring changes to their services, the leading players are focusing on expanding their portfolio and enhancing their global footprint. These suppliers have a large customer base and a broad geographic footprint, as well as well-organized distribution systems, which aids in revenue growth.

Recent Developments in the Marketing Automation Market :

• Adobe’s journey optimizer gained mobile marketing personalisation features in February 2022, allowing users to better engage their customers on smartphones. Message Designer, which allows users to create personalised email, push notifications, and in-app messages for customers on mobile devices from a single console; personalised app experiences, which consider app usage and other factors; and unified customer profiles, which drive analytics in workflows, are among the seven capabilities.
• The Dynamics 365 Marketing December 2021 update allows users to construct journey branches based on any attribute, track unsubscribed customers in real-time marketing insights, and manage Microsoft Teams meeting options from the Dynamics 365 Marketing app starting in December 2021. The update also includes bug fixes and general performance improvements.