Quinoa is a member of the goosefoot family of flowering plants, also referred to as Chenopodiaceous. The same group of flowering plants includes plants, such as sugar beet, beet, swiss chard and spinach and several other species. Quinoa crops can be cultivated in adverse climatic conditions, such as frosts and droughts. It is a strong crop that can tolerate water with elevated levels of salt. Botanically, quinoa is not categorized as a grain, it is known as a pseudo-cereal. This means it is a non-grassy plant used in much the same way as cereals and grains with a similar nutritional profile.
The seeds of pseudo-cereals can be milled and ground into flour just as other grains and cereals.
Quinoa Global Market Trends and Market Drivers:
Quinoa provides a multitude of health benefits. It is a rich source of protein, amino acids, fiber, magnesium, B-vitamins, iron, potassium, calcium, phosphorus, vitamin -E and various beneficial antioxidants, which are anticipated to contribute to the growth of the global quinoa market over the coming years. Associated health benefits include improved heart health condition, lowered cholesterol, liver protection, anemia prevention and improved digestion. Quinoa also prevents kidney stones. It also helps in improving metabolic function, boosts energy levels in the body, helps in managing diabetes and eliminating constipation and diarrhea and alleviates gastrointestinal discomfort.
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Quinoa Market Segmentation
Quinoa market can be segmented by product type, by origin and by region.
By product type, the quinoa market is segmented as quinoa grain, intermediate products and processed products. The intermediate products segment is further segmented into flakes, pops and quinoa flour. The processed product segment is further segmented into muesli, granola, bars, cookies and pasta.
Furthermore, by certification, the quinoa market is segmented into conventional, organic, fair trade and dual (certified organic and fair trade).
The Quinoa market is further segmented by region into Latin America, North America, Europe, CIS & Russia, Asia Pacific excluding Japan, Japan, and Middle East and Africa. In regional segments, Latin America and North America possess significant potential whereas Europe and other developing markets, such as Asia-Pacific and MEA, will create growth opportunities for quinoa over the forecast period.