Revolution in Sporting Culture Augmenting the Smart Sports Textile Market
Smart sports textile market has immense potential to transform the sportswear industry by bringing in a dramatic change to the technique of athletes’ training at all level. The major sports have already started taking advantage of the growing penetration of technology. Although smart sports textile market is at a nascent stage, numerous products have already been launched in the market that are gaining good response from the consumers.
Smart sports textile market is popular for the fabric that supports the implantation of digital components and electronics. Smart sports textiles are distinct from regular sports wearables as a lot of emphases is being placed on the seamless integration of technology in textiles. With the current perspective towards innovative sportswear, the smart sports textile market is highly anticipated to witness an overwhelming response from the consumers over the forecast period.
Smart Integration of the Modern Technology and High-end R&D.
Smart sportswear assures to offer effective solutions for the wearers who seek more exhaustive data about their fitness and performance. Meanwhile, the athletes are constantly striving to advance their performance. The prospect of storing data for analysis through the utilization of lightweight devices, which can be embedded in their sportswear, offers an extraordinary potential for further performance augmentation and smart sports textile market propagation.
Technology-enhanced smart sports textile comprises compression garments that are designed to aid circulation and muscle recovery. Numerous extra data types can be gathered today in relevance with heart-rate electrocardiogram (ECG) signals and electromyography (EMG) for analyzing body muscle activity. Furthermore, precise body-temperature monitoring can be useful to gauge the wearer’s fitness and can protect them against the adverse effects of over-exercising.
Top smart sports textile market players are currently operational on various research & development opportunities to provide an optimal solution in the smart sports textile industry. Researchers and scientists are working on the prospects of measuring the Galvanic Skin Response (GSR) by utilizing the electrodes placed alongside smart sport textile wearer’s skin to assess their emotional response to the daily training routines. However, the GSR utilization in sports training is currently at an embryonic stage and has immense potential to propel the smart sports textile market in the coming few years.
Smart Sports Textile Market Potential
Most of the major sporting goods manufacturers across the globe are already captivating the benefits of the growing utilization of advanced technology in the smart sports textile market. The smart sports textile market has gained momentum due to the launch of new products in the developed markets with growing attention from the end users. The sports and fitness industry has evolved significantly due to the initiatives taken by the sports industry along with the booming sporting cultures, global sports events and a rise in health consciousness among people. All these factors have aided the expansion of smart sports textile market.
North America Market to Lead the Global Smart Sports Textile Market Impressively
In terms of regional demand, North America impressively holds the chief position in the smart sports textile market owing to the massive rise in the sales and budding sporting culture. The wide presence of top smart sports textile manufactures has also contributed to the region’s numero uno spot. Moreover, European and Asia Pacific countries are projected to witness a significant growth rate over the forecast period. Higher adoption of smart sports textile from the growing sporting population coupled with rising disposable income and growing health awareness are the prime factors that propel the smart sports textile market in these regions. The Middle East and Africa smart sports textile market are predicted to witness a generous growth over the forecast period.
The smart sports textile market is majorly ruled by the American sports companies such as NIKE, Inc., Under Armour, Inc., New Balance, Skechers USA, Inc. with vast global presence and unique smart sport textile solutions. The rest key player smart sports textile market are Polar, Adidas AG, Decathlon S.A., Speedo International Limited., ASICS Corporation, and Puma SE.
Smart Sports Textile Market Segmentation
The smart sports textile market can be segmented on the basis of product, technology, end-user, mode of sale and region. In terms of product, the smart sports textile market can be segmented
- on the basis of apparel
In terms of technology, the smart sports textile market can be segmented on the basis of
In terms of mode of sale, the smart sports textile market can be segmented into
- retail stores
- brand outlets
- discount stores
- online stores.
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