The global cannabis infused drinks market is projected to surpass US$ 6 Bn, expanding at a stellar 38% CAGR across the 2021-2031 assessment period, concludes a newly published report by Fact.MR. Increasing scramble to legalize recreational and medicinal usage across key countries is heightening prospects.

From 2016 to 2020, sales of cannabis infused drinks expanded at a 15% CAGR, clocking US$ 250 Mn by the end of the aforementioned period. While COVID-19 temporarily impeded expansion, unceasing efforts to incorporate low-grade cannabis in food & beverage products amid legal sanctions sustained demand to a large extent.

Various health benefits, including improved sleep patterns, reduced weight gain, relief from depression and anxiety, are likely to drive global cannabis beverage growth throughout the forecast period. Furthermore, the growing use of cannabis for the treatment of neurological disorders, epilepsy, cancer, and pain management is projected to boost demand.

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Key Takeaways from the Market Study

• CBD infused drinks to generate 3 out of 5 sales until 2031
• Non-alcoholic cannabis infused beverages to account for 50% of total consumption
• U.S market for cannabis infused drinks to surge at a CAGR of around 10%
• A market share of nearly 40% is projected for the Europe cannabis infused drinks landscape
• India likely to register an expansion rate of 8% in value CAGR terms until 2031
• Bulk of cannabis infused drinks sales to occur across online platforms
• Global market for cannabis infused drinks to add 24x market value by 2031

“Beginner cannabis users who want a discreet, accessible, and regulated amount of cannabis are driving increased demand for CBD-infused cannabis drinks” – says the Fact.MR analyst.

Why is THC Emulsification Acquiring Importance in Cannabis Infused Drinks Manufacturing?

Manufacturers of cannabis-infused beverages are directing efforts into developing adequate THC emulsifications to achieve proper suspension within liquids and a shorter uptake period – typically less than 30 minutes.

This aligns with customer need for rapid feedback on their dosage, which will boost sales of cannabis-infused beverages. Leading beverage businesses have recognised the insatiable desire of customers within the cannabis culture, and have transitioned into the cannabis infused beverages sector.

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