Broad Spectrum or Full Spectrum Sun-Care Powder to be Top Choice of Consumers, Unveils Fact.MR Study

Chemical & Materials

Sun-Care Powder Market Forecast and CAGR

According to the latest study on sun-care powder done by Fact.MR, it projects significant rise in demand for the product owing to its ability to protect skin from cancer causing UVB radiations. Additionally, portability is also being considered as major driver propelling the product’s growth and is projected to grow at a CAGR of around 8.5% in next ten years.

Transition from chemical based sunscreen to mineral based sunscreen powder has been noted as a recent trend in the skin care industry. This can be mainly attributed to the side effects of various chemicals involved in making traditional sunscreen creams.

What is the Major Demand Driver for Sun-Care-Powder?

Sun-care powder is a recent trend in skincare industry. Even though dermatologist suggests more study needs to be carried out before arriving at any conclusion, there are several benefits that has been pointed out thus projecting upward growth in sales of the product.

For instance, consumers over the years have suggested sunscreen powder to be much more convenient than sunscreen creams. The powder can be applied using brush without getting the hands messy.

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Moreover, powder sunscreen has been identified to be best fitted for sensitive skin mainly due to the use of mineral oxides along with its ability to adjust on acne-prone complexions.

Further, there has been a shift in consumer preference as various side effects of traditional creams and lotions have surfaced over the years. Owing to these discussed factors sun-care powder is projected to get a major boost in demand over the forecast period.

Broad Spectrum or Full Spectrum Sun-Care Powder to be Top Choice of Consumers.

Labels play an important role when it comes to product’s authenticity. Consumers tend to buy products that are verified and authenticated by research or government organizations. Further, products that comes equipped with additional features are generally labeled to aware consumers of their benefits while choosing.

For instance powderd sun-care products that are labeled “full spectrum” or “broad spectrum” are being preferred by consumers globally. This is mainly because products with these labels are able to screen UVA and UVB radiations both thus being preferred by customers more.

Moreover, SPF-30 or higher labeled sunscreen powder are in trend as they contain various mineral formulas such as zinc, iron or titanium oxides owing to their ability to be less irritating for sensitive skins.

Attributed to above mentioned factors sun-care powder is projected to grow with higher single digit CAGR over the next ten years.

Europe Sun-Care Powder Market Outlook

Europe is poised to provide leading growth opportunity for powder sun-care products owing to well established cosmetic industry in the region along with ability of consumers to spend more on cosmetic products.

For instance, around 100+ cosmetic manufacturing companies are in Europe whose spending on R&D is more than any of the manufacturers globally. Further as a comparison, consumers in Europe tends to spend ~3x more than average Asian consumers on skincare products.

Moreover, high R&D spending on sun protection products mean innovation and product development providing consumers with varied options to choose from.

Attributed to above discussed factors Europe is projected to provide high absolute $ opportunity over the next decade.

Asia Pacific Sun-Care Powder Market Outlook

Asia Pacific has been identified as the most lucrative market for powder sun-care products owing to rising consumption of beauty products in the region along with growing awareness regarding side effects of traditional creams and lotions.

Additionally, over the years it has been seen that Asia population have become more conscious of their appearance which has provided the regional cosmetic market with required push.

Moreover, growing participation of women in workforce is also propelling the regional sun-care powder market. For instance, in Malaysia participation of women in workforce has been hovering around 45% thus providing uptick growth in demand for powder products.

India is also seeing surge in innovative products like that of sun-care powder mainly because of changing spending pattern among young population that prefers less toxic and labelled skincare products.

Attributed to these discussed factors Asia Pacific region is poised to provide high incremental growth opportunity to sun-care powder sales in the region.

Who are the Key Manufacturers and Suppliers of Sun-Care Powder?

Some of the prominent players in this industry are

  • ILIA
  • Colorescience
  • Brushonblock
  • Supergoop
  • Avene
  • Peter ThomasRoth
  • Tarte
  • Jane Iredale
  • DERMA-E.

Above mentioned players are mainly focused on organic growth strategies such as innovation and product launches to expand their market share.

  • For instance, in May 2020 ZO skin health launched sunscreen touch up powder diversifying its triple-spectrum product line up.
  • In July 2020, Colorescience announced expanding brush on sunscreen product line specially developed for acne, oily and blemish prone skin. Through these key innovation and product launches company wants to establish itself as a leading player in the industry.

Key Segments

  • By Ingredients

    • Zinc Oxide
    • Titanium Oxide
    • Iron Oxides
  • By Skin Type

    • Normal
    • Dry
    • Oily
  • By Region

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia
    • Oceania
    • Middle East & Africa

About Fact.MR

Market research and consulting agency with a difference! That’s why 80% of Fortune 1,000 companies trust us for making their most critical decisions. We have offices in US and Dublin, whereas our global headquarter is in Dubai. While our experienced consultants employ the latest technologies to extract hard-to-find insights, we believe our USP is the trust clients have on our expertise. Spanning a wide range – from automotive & industry 4.0 to healthcare & retail, our coverage is expansive, but we ensure even the most niche categories are analyzed. Reach out to us with your goals, and we’ll be an able research partner.


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