What is Driving Demand for Vegan Spaghetti?

The demand for vegan spaghetti in routine dietary is likely to get a push by ever-increasing demand for more organic and natural food compared to that of synthetic food. Vegan spaghetti can be a potential substitute to conventional or vegan noodles owing to the fact that spaghetti has about 35% more protein than instant noodles and does not contain trans-fat nor cholesterol.

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Vegan/plant-based spaghetti has gained traction, as they provide enormous health benefits compiled with similar taste and texture of conventional spaghetti or noodles. Furthermore, trend of vegan food products consumption is upwelling the vegan spaghetti sale, which in turn has been compelling vegan spaghetti manufacturers to expand their distribution footprint and innovate their product offerings. However, Surging vegan population and increasing footfall of flexitarian or vegan consumer in restaurants is likely to be a lucrative avenue for vegan spaghetti manufacturers.

Increasing Food Allergies Likely to Augment Vegan Spaghetti Sales

The demand for convenience food products has resulted into the prevalence of numerous health issues and diseases. Vegan products are being increasingly sought-after to prevent and minimize the risk of obesity, type-2 diabetes and cardiovascular diseases accompanied with the consumption of conventional ready-to-eat convenience food products. In turn, inducing consumers to switch to plant-based eating patterns, owing to extensive health benefits and environmental friendly properties of plant based products.

With the advent of COVID-19 pandemic, lockdown and shelter-at-home guidelines have meant restricted outdoor activities. However, sales for vegan spaghetti is likely to improve over the course of the assessment period owing to increase in number of online wellness clubs motivating vegan population to maintain health and immune. Furthermore, increasing food allergies from animal-based food products (mainly eggs, meat, and fish) and rising awareness on animal rights and safety is likely to advantage vegan spaghetti manufacturers by creating sustained opportunities in near future.

US and Canada Vegan Spaghetti Market Outlook

A recent study by VeganNews has revealed that the number of Americans following vegan/plant based diets is around 10 million which is nearly 3% of the population in United States. This is almost 300% increase over last 15 years. This suggests that the demand for vegan spaghetti is likely to leap and bound in the next couple of years with an upsurge in vegan population.

Demand for vegan spaghetti in US and Canada will be led by flexitarian population. Growing level of health consciousness among consumers and the expansion of veganism is likely to fuel the North American market. Furthermore, with the increasing evidence of food allergies, the US and Canada non-vegan (meat) spending is likely to reduce by 2022 and beyond, and this will continue to benefit vegan spaghetti manufacturing companies.

Who are the Key Manufacturers and Suppliers of Vegan Spaghetti?

At present, the market for vegan spaghetti is highly unorganized in few regions as the key market players engaged in the manufacturing of vegan spaghetti are predominantly focusing on emerging countries owing to the remunerative opportunities for vegan spaghetti market. However, the demand for vegan spaghetti is likely to swell in near future as manufacturers are continuously launching products which are appetizing and have different flavors in the vegan spaghetti market to meet the demand of rising flexitarian and vegan population. In turn, making it one of the most organized market as a source of vegan protein.

Some of the leading manufacturers and suppliers of vegan spaghetti include

• Explore Cuisine
• Pink Harvest
• Peacock
• Colavita
• San Remo
• MyRamen Company
• Dr. McDougall’s Right Foods
• Turn Organic
• Banza
• Barilla
• Andean Dream Organic Quinoa
• Simply Nature
• General Nature (Wonder Noodles)
• LIVIVA
• Chickapea
• De Cecco
• The Only Bean.

Key Segments

By Source

• Whole Grain
• Flour
• Oat Fiber
• Others (Chickpeas, Edamame, Rice etc.)

By Distribution Channel

• Foodservice Channel
  • Full-service Restaurants
  • Quick-service Restaurants
  • Cafes and Bars
  • Other Foodservice Channels
• Retail Channel
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Retailing
  • Other Retail Channels

By Region

• North America
  • US & Canada
• Latin America
  • Brazil, Mexico, Others
• Western Europe
  • EU5
  • Nordics
  • Benelux
• Eastern Europe
• Asia Pacific
  • Australia and New Zealand (ANZ)
  • Greater China
  • India
  • ASEAN
  • Rest of Asia Pacific
• Japan
• Middle East and Africa
  • GCC Countries
  • Other Middle East
  • Northern Africa
  • Southern Africa
  • Other Africa