Inclination In Consumer Perception Towards Plant-Based Food Products Is Likely To Spike Vegan Tortillas Market


According to latest research by Fact.MR, vegan tortillas is likely to witness robust growth during 2021-2031. Demand for vegan tortillas will witness a progressive growth outlook in the long-run. Rapid urbanization and high purchasing power among the consumers for healthy snack alternatives will mean limited opportunities in near future. However, growing demand for convenience food products, consumption of vegan tortillas by millennial fitness enthusiast working out and following their diet regularly will provide long-term momentum to vegan tortillas market.

In recent past, increased transparency and growing health concerns have shown an inclination in consumer perception towards plant-based food products. Thanks to the campaigns that have made consumers aware of several harmful effects related to health and environment accompanied with the use of synthetic products.

Rising awareness on animal cruelty and side effects with the intake of animal-based food products (such as obesity) is likely to escalate the demand for vegan/plant-based food products. This has ended up with consumer’s interest in consumption of organic and natural ingredients. In turn, fueling the demand for vegan tortillas.

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Presence of High Nutritive Properties to Augment Vegan Tortillas Sales

Rising consumer awareness, surging number of flexitarian population, and desire to lead active and healthy lifestyles amid the pandemic are some of the key factors influencing pro-health consumers to increase consumption of frozen foods such as whole-wheat vegan tortillas. End-users have become more conscious about maintaining high immunity level which is likely to advantage local vegan tortilla manufacturers by creating sustained opportunities in near future.

Vegan tortillas are a healthier alternative to ready-to-eat and on-the-go food products. This is primarily relevant for health-conscious sportsperson who have high level of importance to products that suits their active lifestyle. Although lockdown and shelter-at-home guidelines have meant restricted sporting activities, sales are likely to improve over the course of the assessment period owing to the surge in vegan population, and increase in number of online wellness & fitness clubs. However, awareness of people about certain diseases caused by nutritional deficiency is the utmost reason for the increase in demand for vegan tortillas.

US and Canada Vegan Tortillas Market Outlook

The North America region has been a fertile ground for vegan tortillas and accounts for the highest market share throughout the globe. Both U.S. and Canada have witnessed a rapid growth in the sales of vegan tortillas, owing to the demand for convenience food products as well as growing awareness on increasing food allergies from animal based food products.

The rising popularity of healthy dietary segment including gluten-free, organic, low-carbs, low-fats and high-fiber digestive tortillas in developed economies, like the United States, is driving the sales of vegan tortillas and likely to upsurge the market demand in near future. To hold the market position, manufacturers of tortillas are innovating new forms to take over the market. For instance, Maria and Ricardo’s, a brand of Harbar LLC, Canton, Mass., introduced a trio of grain-free veggie tortillas in Cauliflower, Zucchini and Sweet Potato assortments. Cauliflower and Zucchini offer one serving of vegetables each, and Sweet Potato delivers half a serving.

The attached risk of diabetes and cardiovascular diseases with meat consumption is likely to reduce the non-vegan (meat) spending in US and Canada by 2022 and beyond, which will continue to benefit vegan tortillas manufacturers.

Key Segments

By Product Type

  • Flour Tortillas
  • Corn Tortillas
  • Tortilla Chips
  • Taco Shells
  • Tostadas
  • Others

By Source

  • Whole Wheat
  • Flour
  • Corn

By Flavor

  • Almond
  • Cashew
  • Cassava & Chia
  • Others (Coconut etc.)

By Distribution Channel

  • Foodservice Channel
  • Full-service Restaurants
  • Quick-service Restaurants
  • Cafes and Bars
  • Other Foodservice Channels
  • Retail Channel
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Retailing
  • Other Retail Channels

By Region

  • North America
  • US & Canada
  • Latin America
  • Brazil, Mexico, Others
  • Western Europe
  • EU5
  • Nordics
  • Benelux
  • Eastern Europe
  • Asia Pacific
  • Australia and New Zealand (ANZ)
  • Greater China
  • India
  • Rest of Asia Pacific
  • Japan
  • Middle East and Africa
  • GCC Countries
  • Other Middle East
  • Northern Africa
  • Southern Africa
  • Other Africa

About Fact.MR

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