As per the TMR, the global apple juice market is expected to increase its revenue marginally from US$ 7.16 bn in 2018 to US$ 8.30 bn by the end of forecast period in 2026. Due to the sluggish developments, the CAGR for apple juice market is likely to reach around 2% during the forecast tenure. By nature, the apple juice market is bifurcated into conventional and organic. Organic segment is projected to dominate the market as reason of growing preference for organic food consumption in the vast population. As per geography, Europe and North America will lead the global apple juice market.
Apple concentrate consists of polyphenols, which helps in protecting the bones during menopause, offers relief from respiratory disorders like asthma and others, helps in preventing Alzheimer’s disease, keeps cholesterol levels under control, reduces the risk of various cancers, keep diabetes under control, and helps in weight loss. Apple concentrate can be related to the cognitive decline of normal aging, pulmonary function, bone health, and gastrointestinal protection. Some of the polyphenols available in apples that help in fighting diseases are hydroxycinnamic acids, dihydrochalcones, flavan-3-ols, flavonols, and procyanidin B2.
Numerous Advantage of Apple Concentrate to Flourish the Apple Juice Market
Apple is one of the most recommended fruit especially by the doctors, and it is one of the widely cultivated fruits followed by grapes and banana. High nutritional content, vitamins, antioxidants, and dietary fiber have also created high demand for apples across the globe. Increasing preference and related health benefits have boosted the demand for raw as well as concentrated apples. Moreover, the demand for apple concentrate is increased as the shelf life of the apple products stays good for 1 to 3 years, depending on the type of concentrate used. Due to longer shelf life of apple concentrate helps for easy transportation and can be used for longer periods. Apple concentrate are also widely used by astronauts and by military personnel. The apple concentrate used for military personnel have a shelf life of 4 to 8 years that is three times more than that made for civilians. Thus, these factors will certainly boost the apple juice market in coming years on the global platform.
Consumer Choice Manages to Sustain Market Growth
Apple is one of the most widely cultivated tree fruits, and the third-most internationally traded fruit, following banana and grapes. Apples are commonly consumed not only because of their flavor but also because of the important nutrients that they contain, including high levels of antioxidants, vitamins, and dietary fiber. There has been significant growth in the consumption rate of apple flavored juices, sauces, as well as apple juice. The confluence of consumer perception for apple flavored product consumption helps to drive the demand for the product in the global market.
Shelf Life Plays a Decisive Role
The shelf life of apple juice concentrate ranges from 1-3 years, and depends on the type of concentrate. Also, finished products made from concentrates will have their own shelf life – six months to years, and this depends on the conditions in which the finished products are stored. Long shelf life not only helps in storing concentrates for longer periods but also eases transportation and use at a later stage. Apart from regular products made from apple concentrate, specialized products are also made for the military and astronauts. Juices made for the military generally have a shelf life of 4-8 years, which is three times the shelf life of juices available for civilians, which is further driving the market growth during the forecast period.
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Apple is consumed in both, the raw and processed form. Till date, people prefer to consume apples in the raw form, which limits the supply of apples for the processing industries. According to USDA, the production of apples decreased globally by 2.6 million tons over the 2017/2018 season. The global production for the season was around 76 million tons. This loss was attributed to the bad harvest of apples in Europe owing to an early start to blooming in May, frost in April, and heat in July, which put pressure on the volumes and quality.