Facebook is set to enter into partnership with Agence France-Presse (AFP), a news agency to expand its third-party fact-checking programme in India.
As reported in Financial Express, the new joint venture aims to prevent spread of ‘fake news’ on the controversial social media platform prior to general election in 2019.
In April 2018, the company teamed up with BOOM, according to the new report, the move will improve Facebook’s efforts to manage manipulating posts such as photos and videos on its platform.
Speaking of Press Trust of India, AFP is certified through the International Fact-Checking Network at Poynter Institute, said Manish Khanduri, Facebook News Partnership Head of India.
Mr. Khanduri explained that one of the company’s objectives is to prevent misinformation which has been a broad part of their efforts for a long time now. The main aim of these efforts and other things is to decrease, remove fake news and inform the audiences about any malfunction, he added.
While AFP is potentially becoming a part of third-party fact-checker, it will essentially boost the efforts to clamp down on misinformation shared through text stories, photos, and videos on Facebook’s platform, according to Khanduri.
Facebook will continue to seek partnership and expand the program, the news reported, it will also look forward to add support for more Indian language as well. Currently, Facebook’s partnership with BOOM delivers content in English and a regional language, Bengali.
For past few years, the social media giant and WhatsApp which is also owned by Facebook have been facing a lot of rumors and fake news being shared on their platforms. Both the companies have taken several measures such as sensitization among their customers across the nation.
Recently, WhatsApp has initiated a number of steps to combat circulation of misinformation on its platform, after receiving strong criticism from government officials over the distribution of various fake and disturbing messages that triggered mob-fury in different parts of India.
Detailing out the process, Mr. Khanduri explained that if the fact-checker rates a story as false, its appearance on News Feed will be minimized, thereby significantly reducing its distribution.
The social media giant has run similar initiatives in several countries such as the US, Indonesia, Italy, France, Germany, the Netherlands, the Philippines, and Mexico.