The latte powder contains non-fat milk which is one of the factor proves helpful for the people having bad cholesterol. Increasing usage of the latte powder for making delicious coffee at home is one of the key factor influencing the demand of the product in near future. The latte powder also include tricalcium phosphate which is essential components for the development of the bone and make its bodily functional. This can be another key aspect propelling the growth of the global latte powder market.
Most of the manufacturers are focused toward providing offer and discount, this can be another factor driving the growth of this market. The demand and consumption of latte products are more popular among the young generation, this is another factor propelling the growth of this market, globally. In addition, Latte is also available in form of green tea and has cancer prevention and heart healthy properties, the awareness about the product benefits is another factor triggering growth of the global latte powder market in near future.
In contrast, the latte products also includes caffeine and consumption of excessive amount of caffeine is another factor hampering the growth of the global latte powder market.
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Consumer pay premium price for latte trend in Australia
In recent years, the consumers in Australia are highly investing their household income or disposable income on the food or takeaway drinks which includes latte coffee. This can be one of the key factor positively impacting the growth of the global latte powder market in coming years. The increasing trend for posting food experience is another factor propelling growth for the latte powder market in this region.
The global market for Latte powder is mainly bifurcated into channel of distribution, flavor and end user. On account of channel of distribution, the market is divided into specialty store and online medium for distribution, supermarket and hypermarket, and convenience store. Among all, it is expected that hypermarket and supermarket is likely to gain traction due to higher share of volume and value over the course of forecast period. The online store is likely to grow on account of exclusive discount and easy delivery option for the product is one of the key factor influencing the growth of this market.
North America Dominate Global Latte Powder Market in Terms of Consumption
On Geographical point of view, North America is likely to dominate the global market for latte powder on the basis of higher share of value and volume in this market. The global latte powder market is also witness significant growth due to higher rate of consumption of the latte products. Increasing health awareness among the consumer for low fat products like latte is one of the key factor positively influencing the growth of this market in near future. Additionally, rapid change in lifestyle is another factor foreseen to witness significant growth in near future. In Asia Pacific region, countries like India, China and Australia likely to witness promising growth due to increasing trend for consumption of the latte products.